Part 2 — What is Business Intelligence?

Stock photo of business intelligence puzzle pieces with wordsBusiness intelligence is the use of an organization’s disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. It transforms information into actionable strategies and tactics to improve the efficiency of the enterprise, to reduce costs, to attract and retain customers, to improve sales, and to provide many other significant benefits.

As information technology evolved over the years, enterprises automated more and more of their operations. A great deal of very valuable data resided underutilized in these systems. Data found in sales, accounting, production, human resources, and many other systems could yield significant information to provide historical, current, and predictive views of business operations.

For example, some typical instances of the use of business intelligence include:

All Industries Government
Availability Prescription Fraud
Data Collision Avoidance Manufacturing
Enterprise Data Warehouse Quality Assurance
Customer Valuation Order Lifecycle
Fault Tolerance Throughput
Net Profit Margin Fare Modeling
Return on Investment (ROI) Credit Risk
Entertainment Retail
Look-to-Book Ratio Customer Valuation
Financial Telecom
Card Fraud Cellular Fraud
Cellular Service

Related Business Intelligence Information:
Related White Paper:
Related Case Study: