Business intelligence is the use of an organization’s disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. It transforms information into actionable strategies and tactics to improve the efficiency of the enterprise, to reduce costs, to attract and retain customers, to improve sales, and to provide many other significant benefits.
White Paper: The Evolution of Real-Time Business Intelligence
As information technology evolved over the years, enterprises automated more and more of their operations. A great deal of very valuable data resided underutilized in these systems. Data found in sales, accounting, production, human resources, and many other systems could yield significant information to provide historical, current, and predictive views of business operations.
For example, some typical instances of the use of business intelligence include:
|Data Collision Avoidance||Manufacturing|
|Enterprise Data Warehouse||Quality Assurance|
|Customer Valuation||Order Lifecycle|
|Net Profit Margin||Fare Modeling|
|Return on Investment (ROI)||Credit Risk|
|Look-to-Book Ratio||Customer Valuation|
|Card Fraud||Cellular Fraud|