Create the Ultimate Online Shopping Experience with Real-Time Business Intelligence

Situation

Due to recent merger activity, an online retailer maintains multiple data silos for its operational systems. The retailer offers a basic online shopping experience for items viewed or added to the shopping cart.

Problem

The retailer is losing additional sales penetration since it does not dynamically adapt the shopping experience to customers’ searches and purchases. Data must be acquired, integrated, and quickly analyzed from a variety of incompatible systems to offer additional products similar to those viewed or purchased (i.e., presenting a side bar to the on-line shopper that shows “Customers who bought this item also bought…”).

 

Solution

Diagram depicting an online customer interacts with a shopping application on a NonStop SQL server, which sends order information to an order processing application on a Windows SQL server, which sends back suggested additional purchases to the shopping application, while Shadowbase Bi-directional replication keeping the databases synchronized in real-time.

Figure 1 — HPE Shadowbase Real Time Business Intelligence Architecture

Outcomes

  • Increased add-on sales from customer
  • Personalized the user experience with relevant product offerings
  • Distributed data across the enterprise, where it can be leveraged for other analytical purposes

HPE Shadowbase Products of Interest

  • HPE NonStop Shadowbase DIAI Basic (SKU BE443AC)
  • HPE NonStop Shadowbase DIAI Adv (SKU BE444AL)
  • HPE Other Server Shadowbase DIAI Basic (SKU WSA51V6T2)
  • HPE Other Server Shadowbase DIAI Adv (SKU WSA52V6T2)

Contact us or your HPE Shadowbase representative, and ask how Shadowbase software will benefit you.


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