Create the Ultimate Online Shopping Experience with Real-Time Business Intelligence

data silos

Figure 1 — Manual data entry and importing between systems


Due to recent merger activity, an online retailer maintains multiple data silos for its operational systems (Figure 1). The retailer offers a basic online shopping experience for items viewed or added to the shopping cart.


  1. The retailer is losing additional sales penetration since it does not dynamically adapt the shopping experience to customers’ searches and purchases.
  2. Data must be acquired, integrated, and quickly analyzed from a variety of incompatible systems, or data silos, meaning the retailer’s strategic and tactical business units are unable to react quickly in an agile-like workflow.
  3. The retailer wanted to offer additional products similar to those viewed or purchased (i.e., presenting a side bar to the online shopper that shows “Customers who bought this item also bought…”).


Diagram depicting an online customer interacts with a shopping application on a NonStop SQL server, which sends order information to an order processing application on a Windows SQL server, which sends back suggested additional purchases to the shopping application, while Shadowbase Bi-directional replication keeping the databases synchronized in real-time.

Figure 2 — HPE Shadowbase Real Time Business Intelligence Architecture


HPE Shadowbase Products of Interest

Contact us or your HPE Shadowbase representative, and ask how Shadowbase software will benefit you.

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